Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business - Rhoda Okunev

Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments.
Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs.
Analytics for Retail is your path to creating visualrepresentations that powerfully communicate information and drive decisions. What You'll Learn

Review standard statistical concepts to enhance your understanding of retail data

Understand the concepts of markups, markdowns and profit margins, and probability

Conduct an A/B testing email campaign with all the relevant analytics calculated and explained

Who This Book Is For This is a primer book for anyone in the field of retail that needs to learn or refresh their skills or for a reader who wants to move in their company to a more analytical position.